alt 1977

this is brilliant, alex varanese has taken modern day technology and reimagined it as if it where made and advertised in 1977, to stunning effect he has recreated adverts for an mp3 player, a laptop, a mobile phone and a handheld game system and entitled the project alt 1977.
with an amazing use of colour, graphics and font choice he has recaptured the essence of 70s advertising, or at least to me he has as i wasnt around then, maybe someone slightly older could offer an opinion.
every aspect from the faux wood panelling down to the use of colour is perfectly balanced with enough elements of its modern day couterpart for you to draw the connection instantly. the feel of these is brilliant, and makes you wonder what people will think of our cutting edge technology and advertising 30 or 40 years from now, when iphones and laptops are things long forgotten, where do we go from here!
as always click the images to make them bigger.
and heres a link to alexs website, you should take a look this guy has some mad skills
Dave Kiely


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